Sustainable Development Week

Today is the last day of France's week long celebration of Sustainable Development. It kicked off on April 1st with the Sustainable Consumerism Salon held at Paris's Pte. Versailles Exhibition Halls and ends today with a nod to all the accomplishments the various regions in France have made during the past year.
Aquitaine, known best for the city of Bordeaux, is the region in France that came out on top for its Sustainable Development efforts. Bordeaux opened its Maison Eco Citoyenne doors this Winter. It is located right on the waterfront and is pictured below.

Here, any citizen can wander in and learn more about sustainable habits whether they be for business, household, community or personal. Here is the Aquitaine's complete report card: In terms of the number of Eco initiatives it undertook in 2010, the Aquitaine was the number one region in France with 500 actions-plans registered in the Minister of Sustainable Development's program and 600 partners.
In France, in total, 3700 participants responded to the call to organize events and participate in sustainable development programs. They included: village associations, film screenings, art and public information exhibits, festivals, art studios...

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If you missed the Consommateurs Durable at the Paris Exhibit Hall, not to worry, you can find online many of the farmers who will gladly sell directly to you from their farms.

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Recycle, Reuse, Rejoice!

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Sustainable Development Week

Greening Hollywood: Avatar Vs. Santa Barbara's Sustainable Seeds

By Green Blogger
The film is a David and Goliath story that introduces those who stand at the source of humanity’s diverse food heritage.
It is a story where resilience and persuasive logic triumph over seemingly invincible forces that control much of our food.
So while Avatar and its message of sustainable living and natives being saved by the White Alien continues to dominate the worldwide box-office, we suggest catching a screening or ordering the DVD of Our Seeds, a film that tells a story of tiny little things that have great impact on all of us here on Earth.
Three minute trailer of "Our Seeds: Seeds Blong Yumi"

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Greening Hollywood: Avatar Vs. Santa Barbara's Sustainable Seeds

The True Measure of Sustainability

by: Lisa Proctor


As an expert in sustainable advertising, wellness promotion, eco business and wellness marketing, I am often surprised that the meaning of sustainability is still so misunderstood. It is not uncommon for instance for corporate executives to balk at the term—since they believe it means their business is about to do something really good but lose a lot of money doing it.

But the reverse is true. Sustainability and profitability are not mutually exclusive. In fact, I believe true sustainability is the measure of how well you do by doing good. It doesn't matter whether you work for a publicly owned company or non-profit, goals and objectives must be met. Money must be raised. Revenue increased. And quantifiable progress measured. (Even if that "progress" means the number of activists who have signed a petition.)

The practice of sustainable marketing brings us full circle. It sustains us. Sustainability is about giving and receiving.  It's like breathing. We breathe in oxygen and breath out carbon dioxide. In return, trees breathe in carbon dioxide and breathe out oxygen. It's reciprocity at its finest. And it's a practice that keeps people and the planet as healthy as our bottom line.

blog.firefly180.com.



Three Steps to Green Sales
By Lisa Proctor

Every time a purchase is made a consumer asks themselves three questions:

1) What's in it for me?
2) How is your product unique in the marketplace
3) Why should I believe you?

When it comes to green advertising, environmental marketing, social change marketing or sustainable marketing—each of these three essential questions needs to be addressed before a consumer will buy.

 

Here's the good news. Each of these questions is easier to address when you have a product or service that speaks to personal or environmental health. Whether you're promoting organic produce, green lawn care, sustainably made furniture, an eco spa or energy efficient appliances, you have a story to tell that more conventional products can't touch.

It gets even better. Consumers of products like yours (generally LOHAS consumers) don't want to be sold. They don't want to be advertised to. They want the back story. They are hungry for data, information and proof. They want to know they can trust you. They are leery of being green washed. So you don't worry about "selling," your job is to "share." Remain fully transparent. Be authentic. And the sales will come.

Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing. blog.firefly180.com.

The True Measure of Sustainability