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Think Like A Man Thinks Green
In time for Earth Day 2012, Sony Pictures RELEASES FIRST-EVER INDUSTRY PRODUCTION USING COMPLETELY ENERGY-EFFICIENT LIGHTING
Culver City, CA (April 19, 2012) - As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.
“Sony Pictures is committed to making great content with a smaller and smaller energy footprint, and Think Like A Man is a great example of Screen Gems’ continuing tradition of actively reducing the impact and waste of a major feature film production,” says Gary Martin, President, Production Administration, Sony Pictures Entertainment.
Conventional lighting for a motion picture requires a significant amount of energy to run and generates a lot of heat on set. This, in turn, must be cooled using air conditioning, requiring additional control equipment. Compared to a conventional incandescent bulb, however, LED lighting can generate over four times the amount of light with the same amount of energy (over four times the lumens per watt), and is also able to maneuver into tighter spaces and be transported more efficiently.
“Lighting is a crucial component in the visual art of filmmaking and brings to life the emotions of a story. LED and other energy-efficient types of lighting, when designed well, can be more efficient, easier to set up, versatile and longer lasting while still providing the visual aesthetic necessary for film production,” says Glenn Gainor, Senior Vice President, Physical Production, Screen Gems.
“Although not perfect, energy-efficient lighting is making great strides. We were excited to incorporate this industry-first in lighting into our production, and look forward to continuing to work with manufacturers to test and improve the technology,” says Mason McConnell, Executive Director of Set Lighting for Sony Pictures.
In addition to many other efforts, Think Like a Man further greened the filming by shooting the entire production in locations near the studio lot, cutting both transportation requirements as well as the need to construct sets. It also used many environmentally-friendly products and processes in the daily administration of the film.
Think Like A Man Thinks Green
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Revenge of The Electric Vehicle
Friends! I'm pleased to announce that our new doc, Revenge of the Electric Car, begins its national theatrical rollout next week starting October 21 in LA and NY and then in 20+ cities over the next month (see list below). If you're in Los Angeles, please join us for our opening week launch at Landmark's NuArt and our Opening Weekend Airstream Lounge Party! Opening Week Screenings Fri–Sat-Sun: 12:30 PM, 2:50, 5:10, 7:30, 9:50 (Oct. 21-23) Tickets available now via this site: Opening Weekend Airstream Lounge Party To support our opening weekend in LA on October 22-23, we're bringing in the electric cars from the movie and setting up shop in a vintage Airstream around the corner from the NuArt Theater. You'll find us next to Sideshow Books at 11323 Idaho Avenue. The Airstream Lounge is our all weekend drop-in cast and crew party for friends, media makers, and well-wishers. Come on by anytime from 2:30PM to 9:30PM to say hello to Gadget, Scarlett and other stars from our team, check out the EVs (Tesla, Leaf, Volt and Porsche), and hang out with us between screenings Co-Host a Screening at a Theater If your group would like to co-host one of our public screenings at the NuArt (or anywhere else during run of theater), we'll try to set it up with you. Choose a show-time from the list above (if LA), then send us an email and let us know about how many people you'd like to host. We'll try to arrange to have a Q&A with someone from the film there with you at your show. So far we have screenings with Causecast, Bioneers, GADA, LA Burning Man, the Black Rock Yearbook, Plugin America and Global Green. Thanks to everyone for spreading the word and making our opening week a success! Best, CHRIS PAINE
11272 Santa Monica Blvd, West LA, CA 90025
Mon-Thurs: 5:10 PM, 7:30, 9:50 (Oct. 24-27)
https://tickets.landmarktheatres.com/ticketing.aspx?theatreid=209
Sat-Sun: 2PM - 10PM
Director
Revenge of The Electric Vehicle
The Big Uneasy
Re-printed from Press Release
In 2005, a disaster struck New Orleans. You know the rest. Or do you?
The media reported that what happened in New Orleans was a natural disaster primarily affecting poor black people. On both counts, the media was wrong. But its inability or unwillingness to report the hard truth – that these tragic floods creating widespread damage were caused by manmade errors in engineering and judgment - has failed both journalism and public safety. For what happened in New Orleans could happen again in other cities across the United States.
On August 16 THE BIG UNEASY will be available nationwide onVOD via all major cable providers, (Comcast, Time Warner, Cox, Charter and Cablevision) broadband VOD portals (iTunes, Vudu, Xbox, and Verizon FIOS) and DVD (Amazon.com). Please also check out his website at thebiguneasy.com.In his feature-length documentary The Big Uneasy, humorist and New Orleans resident Harry Shearer gets the inside story of a disaster that could have been prevented from the people who were there. Shearer speaks to the tireless investigators and experts who poked through the muck as the water receded, and uncovers a courageous whistle-blower from the Army Corps of Engineers. His dogged pursuit of facts reveals that some of the same flawed methods responsible for levee failure during Hurricane Katrina are being used to rebuild the system expected to protect the "new" New Orleans from future peril.
In short segments hosted by actor John Goodman (Treme), Shearer speaks candidly with local residents about life in New Orleans. Together, they explore the questions that Americans outside of the Gulf region have been pondering in the years since Katrina: Why would people choose the live below sea level? Why is it important to rebuild New Orleans?
Shearer's film is also laced with computer imagery that takes you inside the structures that failed so catastrophically, and boasts never-before-seen video of the moments when New Orleans began to flood and the painstaking investigations that followed. Likewise, the film demonstrates what awaits people on the inside who try to report painful truths to the powers that be.
The Big Uneasy marks the beginning of the end of ignorance about what happened to one of our nation's most treasured cities—and serves as a stark reminder that the same agency that failed to protect New Orleans still employs the same flawed science in many other cities across America. Without improvements to engineering and accountability in oversight, the film cautions, we will be very sorry to see history repeat itself elsewhere. Nothing less than public safety is at stake.
The Big Uneasy
15 Startling Facts about America’s Infrastructure
Re-posted from Original Article HERE
Sadly, things are only going to get worse before they get better, as roads fill with potholes, bridges collapse, and electrical grids brown out with more regularly, all unable to provide for the needs of the populace. If you had any doubts about the sad state of the American infrastructure, read on to learn just how bad things really are.
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More than 25% of bridges in the United States need significant repairs or are handling more traffic than they were designed to carry.
This translates to a whopping 150,000 bridges that aren’t up to snuff. In recent years, bridge and overpass collapses have even led to death. One of the most notable of these was the I-35 bridge in Minneapolis, which collapsed in 2007, killing 13 and injuring 145. If bridges are not updated or repaired, these kinds of accidents could become more common.
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An inefficient, heavily overburdened electrical grid results in rolling blackouts and losses of $80 billion a year.
In a world that relies heavily on technology for everything from health care to business, losing power can be a big deal. In the past decade, huge blackouts have left much of the Northeast and Florida without power for several days. This costs money, time, and can create unsafe conditions for residents.
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Over 4,095 dams in America were deemed “unsafe” by the American Society of Civil Engineers.
This means that they have deficiencies that leave them more susceptible to failure, especially during flooding or earthquakes. The number of dams in the United States that could fail has grown 134% since 1999, and now comprises 3,346 dams nationwide. More than 1,300 of these dangerous dams are considered “high hazard” because their collapse could threaten the lives of those living nearby.
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More than a third of all dam failures or near-failures since 1874 have happened in just the last decade.
The rate of failures is increasing at a disturbingly fast rate, as America’s dams age and deteriorate. Can’t remember any recent dam failures? In 2004, 30 different dams in New Jersey’s Burlington County failed or were damaged after a period of particularly heavy rainfall.
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Nearly a third of all highway fatalities are related to substandard road conditions, obsolete road designs, or roadside hazards.
The Federal Highway Administration estimates that poor road conditions play a role in more than 14,300 traffic fatalities each year
15 Startling Facts about America’s Infrastructure
Mark Ruffalo and Orlando Bloom For Global Green USA, June 4, 2011 Santa Monica
<p>Mark Ruffalo and Orlando Bloom For Global Green USA, June 4 2011 Santa Monica from Greening Hollywood on Vimeo.</p><p>"Be The Change" - Ghandi : This past weekend Orlando Bloom, Mark Ruffalo, Ed Begley Jr., Adrian Grenier, Mary Leslie (LABC), Jamie Lee Curtis, Kevin and Mrs. Bacon, and many more turned out for the 2011 Global Green USA Millennium Awards in Santa Monica this June in support of environmental efforts.</p>
Mark Ruffalo and Orlando Bloom For Global Green USA, June 4, 2011 Santa Monica
Evolve Love Live - Legacy of Climate Crisis
COULD THE CLIMATE CRISIS CREATE THE GREATEST LOVE STORY ON EARTH?
“Evolve Love: Love in a Time of Climate Crisis” is a creative feature documentary (in progress) that will take us on a voyage to discover the ways in which planet wide climate catastrophe could propel us into a sustainable future founded on empathy for all life on earth.
Chronicling the birth of a global “movement of movements” forming to confront climate change, EVOLVE LOVE will reframe the despairing, apocalyptic narrative that is dominating popular discourse around the crisis, transforming it into a moving love story.
The film will feature compelling stories of everyday individuals who are living with the devastating impacts of climate change, while taking us through to the emerging “BRIGHT GREEN” sustainability movement, which offers the energizing confidence of constructive solutions and action, showing that we can reduce our ecological footprint while improving our lives.
With director Velcrow Ripper’s signature awe inspiring visuals, a powerful soundscape, compelling animation, moving stories of crisis, restoration and sustainability, combined with the wisdom of the greatest climate crisis visionaries, EVOLVE LOVE will be an inspirational, transformative and engaging viewing experience.
When: May 23, 2011, Doors 6:15 pm, Start 7:00 pm
Where: Vic Theatre, 808 Douglas St., Victoria, BC
Evolve Love Live - Legacy of Climate Crisis
Becoming Part of A Carbon Nation
Becoming Part of a Carbon Nation
by: Cliff Etheredge, Guest Blogger
My story begins in the spring of 2004. I had been a cotton farmer in the Roscoe area for almost forty years. The land I worked was all family land acquired since the 1920s.
I lost my right arm in a farming accident in 1972. Although this was a traumatic and life-changing experience, I continued farming because I was devoted to the land and my family's legacy of farming.
I was one of the lucky ones in that our son Scott decided to come home after graduation from college and become involved in our farming operation. His participation enabled me to study a couple of other interests, one being the building of wind farms on some of the ranch land in our county.
Since our land is all farmland located on a geographic region that has traditionally been plowed, and ranchland being the accepted area for wind farm development, I had to confront issues that had not been entertained before. Two of these issues were the large number of landowners and the small tracts of land. Much discussion and a savvy attorney helped satisfy the investor that these and other questions could be handled.
After holding many informational meetings we organized a landowners association. I then found a developer and attended a Finance and Investment workshop in New York City that resulted in contact with a potential wind farm partner in Chicago. A few months later our association was presented with a contract offer that, after negotiation, was accepted.
Construction of the Roscoe Wind Farm began in 2006 and was completed in 2009 with over six hundred windmills capable of supplying electricity to 265,000 homes. On June 15 of 2009 the Roscoe Wind Farm became the largest on the planet.
The benefits of the wind industry in our rural community spill into four counties and four school districts. Towns and cities for hundreds of miles in every direction feel the economic impact of these giant three-winged birds flying into the wind.
The publicity we have received from being the number one wind park in the world has given us the opportunity to contribute to the renewable energy industry in many ways. The most significant and far-reaching media event has been being included in the film Carbon Nation. This message to the American people is certainly timely and relevant in that the focus of the film is to provide a few solutions to the problems and answers to the questions plaguing our environment.
I strongly feel that as long as the general public is receiving correct information as in the form of Carbon Nation, we will be competent in guiding our leaders in protecting our planet.
Cliff Etheredge is a wind farmer in Roscoe, Texas. He is featured in the documentary CARBON NATION, which will open in theatres in New York on February 11 and in Los Angeles on February 18. For more opening cities and dates, visit www.carbonnationmovie.com
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Becoming Part of A Carbon Nation
Green Film Sets Q&A with Ryan Pomeranz, Director/Producer
The Following Q & A with filmmaker Ryan Pomeranz was re-posted from Production Hub...
Q: What was the inspiration for Theodore is Dying and why did you decide to go green for this project?A: Theodore is Dying (TID) was made as part of an MFA program at UCF in "Entrepreneurial Digital Cinema." I knew I wanted to do a feature once I got my BFA and the program at UCF gave me the means to do it. It's amazing how much a mandate and a deadline can act as inspiration. Theodore is Dying tells four different stories dealing with themes of death and rebirth, which is something I knew I wanted to explore when I started writing it. I think it's a normal part of life to hit these points of demarcation where you can draw a line and say "this is where everything changed." Whether it's the loss of a loved one, or the end of a long-term relationship, or whatever, at some point you're going to have to pick up and start over, and that's what each character in the film is faced with.Q: What kind of equipment did you use for this film and how did it affect the going green initiative?A: We shot HD on the Sony EX-3. Obviously shooting digitally is more environmentally sound as opposed to shooting on film. You end up avoiding the use of environmentally damaging materials that are used to both make and process the film. Our first goal when deciding to shoot digitally was (like most people I would assume) to keep costs down. Q: What was the budget for this film and how did you achieve success on such an “ultra-low budget”?
A: The budget for TID was $35,000. Certainly the reason we had a successful shoot comes from the incredible crew we had working on the film. It was important to us (Producer Allie Kenyon and I) to surround ourselves with people that we had worked with before and/or had absolute confidence in. Making a film with this small of a budget, in a somewhat unfamiliar location, comes with an extra set of challenges, but having a talented dedicated crew can absolutely make the difference between whether those challenges are surmountable or not. Q: What are some tips that you could give other filmmakers working on feature films with low budgets?A: This is sort of a hard question to answer because I feel like every situation is different. Once again I would say making sure you surround yourself with people you trust is one of the most important things you can do. As a director or a producer you're not going to be able to handle every "fire" that flares up, so having a great production manager and a great 1st AD (We had the amazing Meredith Kaulfers and Alix Duggins respectively) is absolutely essential. My other advice would be to make the film as "above the table" as possible. This isn't to say you shouldn't steal shots when you need to, but the more preparation and paperwork you finish in pre-pro, the less hassles and potential legal pitfalls you'll face when it's time to distribute or even (God forbid) sell your movie. We had a great lawyer that was willing to work with our budget and our specific situation. Shop around because many entertainment lawyers are willing to work with first time filmmakers. The last thing you want is to end up with an amazing film you can't do anything with. Q: Would you encourage other filmmakers to go green on set? What are some tips for making a set more eco- friendly?A: I absolutely would recommend that filmmakers try to make their films in as sustainable a way as possible. Beyond sleeping better at night, we were also actually able to save money in production by going green. It's also been incredibly useful as a marketing tool. Read MORE...
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Green Film Sets Q&A with Ryan Pomeranz, Director/Producer
