Showing posts with label IKEA. Show all posts
Showing posts with label IKEA. Show all posts

The Light Bulbs Goes Off

By Tim Laughlin

Republished from Xcel Energy Blog

Last week, Swedish-based retailer IKEA announced they will no longer sell incandescent bulbs, offering only compact fluorescent light bulbs (CFLs), Light Emitting Diodes (LEDs) and halogens in its place.

While this may seem like a fairly insignificant step toward the inevitable, it seems much bigger than that to me; much more profound.

The light bulb has been a fixture in our society, since, well, Thomas Edison. It’s been THE icon for energy use in our country. And while we’ve seen a number technological advancements to our day-to-day energy using equipment, the one constant has been the incandescent light bulb.

I’m not slighting IKEA, or the move to discontinue incandescents. Far from it. It’s great to see progress for energy efficiency. I’m thrilled to see moves like this, as they hopefully will encourage positive action and ultimately behavior change.

What I find fascinating is that after all this time – particularly in an age of better, faster, stronger – the original light bulb has remained virtually untouched for more than 100 years. So many similar products have made huge technological strides – the telephone, radio, PC, and television, to name a few. And through it all, the light bulb has been there, glowing, well…incandescently.

Over the past 100 years, I can’t think of a similar product that has remained virtually unchanged – like the incandescent light bulb. Can you? Would love to hear your thoughts and ideas.

Greening Beauty

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Fiat Offers Electric Bike Loaners

Last year we saw a UK Volvo dealership offer bicycles as loaner vehicles when customers' cars are in for service, and recently one of our spotters alerted us to something similar in Spain. Specifically, Fiat now offers owners of its Fiat 500 an electric bike option while their car is in the shop.

Launched in May, Fiat's offering is now available in its Barcelona, Valencia, A Coruña, Sevilla and Madrid locations through a partnership with bicycle maker Trek. There's no charge for borrowing the electric bikes, which have a 70 km range and recharge during braking as well as through plug-in power. The motivation for the move, Fiat says, is to demonstrate its commitment to sustainable mobility; the company also offers an eco:Drive service to help consumers use their cars more efficiently.

If the electric-bike loaner program proves popular in Spain, Fiat will reportedly extend it to other European countries as well. Other car makers and dealerships: what about you? And since this is a relevant and appealing way to let consumers try out a product that's still unfamiliar to most consumers, electric bicycle brands would do well to seize the opportunity and initiate similar partnerships. (Related: Bicycle trailers on loan at IKEA.)

Website: www.fiat.es Spotted by: Leticia Pérez Prieto  Read MORE on Springwise

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