ZONA TORTONA
E’pack: Conscious and Compact
Environment debuted its innovative collection of seating, planters, occasionals and lighting last weekend at Milan's Salone.
As the world’s best designers take over Milan for this year’s Salone (and Fuorisalone), Environment debuts its understated—and innovative—e’pack collection of seating, planters, occasionals and lighting.
Being shown at a pop-up showroom during the Salone del Mobile at Via Tortona 31, 14-19 April, e’pack fits under Environment’s philosophy of using reclaimed and low-impact materials to create contemporary pieces and then takes it a step further: The collection is also compact and foldable.
“Sustainability is an investment in competence, quality and timelessness for a better life surrounding,” says Jean Marie Massaud, Environment’s creative director. “We must always start with a very simple question: Why and for what purpose are we creating new objects and services? Given the stakes and the state of our planet, we must create thoughtfully.”
As e’pack shows, thoughtful creation can look good too. Pieces have the brand’s casual sophistication, but they’re light and compact enough to require only minimal packaging and energy use—the “e” in the line’s name stands for efficient, environmental and economical. Former billboard banners create cushions with unique color combinations, and soft, organically dyed leathers add warmth to planters. And with names like Gatsby and Grace, pieces take on a loyalty-inspiring charm.
The Collection
Photos by Nina Slavcheva
 Walter Designed by notable French designer Marc Berthier, the Walter can double as an indoor or outdoor chair. Books and laptops find a home on its oversized armrests, and fabric coverings like reclaimed army tent and leather provide a soft, lived-in, familiarity—like your favorite sweater but with a more interesting history. And instead of a standard back cushion, Walter’s has something to say: It’s made of upcycled Environment billboard canvas. |
| Gatsby From firewood to Lego® toys, these multi-function containers are a stylish way to store and display. Use them as a magazine holder or planter, with clay beads to absorb soil moisture. The Gatsby is made of organically dyed, natural-color leather or organic cotton canvas, and its sleek, silver Tyvek lining is revealed when the lip is rolled down to change the height. |
 Edgar This series of stools and coffee table also uses organically tanned leathers, this time as natural or Havana sleeves that tie over half-hexagonal shells of wood frames for a simple, sophisticated look. |
 Grace Made of paper-light, recyclable Tyvek®, the Grace lamps are cloudlike pods with a futuristic feel. The floor lamp version is counterbalanced by a stack of your favorite magazines or books and secured by a canvas belt, further reducing shipping impact and adding a modern element of customization. |
 Topanga Environment’s new modular shelving system, a complement to the e’pack collection, is also exceptionally light. Made of honeycomb cardboard, the shelving units come in small, medium and large, with the smallest size weighing only 30 pounds. The Topanga is available covered in either recycled Kraft paper or reclaimed, much-cooler-than-quaint wallpaper in designs like flower and Liberty Print. |
Pop-up Showroom Zona Tortona, Milan Via Tortona 31
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