|Governor Jerry Brown |
State Capitol Building
Sacramento, CA 95814
Gina Hall is a Los Angeles-based writer. Follow her on Facebook. [Bio Cont'd Below...]
The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on "green content" but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.
Again, the focus centered on how digital media has become the biggest asset to the "green filmmaker" in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.
Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists included Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.
Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it's never too early to start engaging fans of your project through social media channels to build "pre-awareness." Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.
Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.
A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in "the cloud." This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.
Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education.
About the Responsible Tourism Awards
Since they were founded in 2004, the Awards have attracted over 10,000 nominations from members of the public, leading to 201 unique organisations Awarded from 51 countries around the world.
What are the Awards for?
The Responsible Tourism Awards were founded in 2004 to celebrate and inspire change in the tourism industry. The Awards rest on a simple principle – that all types of tourism, from niche to mainstream, can and should be organised in a way that preserves, respects and benefits destinations and local people. We want to celebrate the shining stars of responsible tourism – the individuals, organisations and destinations working innovatively with local cultures, communities and biodiversity. But more than that, we want their examples to inspire others. That’s why we’ve got the most rigorous judging process around, and work with the best partners in the industry to help us get the word out – to ensure that their stories provide an example to the industry.
How do the Awards work? Read MORE on ResponsibleTravel.com